I recently ran into a friend who mentioned she’d just bought a $1000 lens for her relatively new DSLR. She then proceeded to ask me if I could get her a copy of Photoshop CS5. I said, no, but that upgrading from CS2 wasn’t that expensive. She replied “Oh, I don’t want to pay for it.”. Maybe she was unclear on the concept that I develop software. For photographers. Now, I realize that going into a camera store and stealing a $1000 lens is difficult and stealing a $500 software program is relatively easy. But just because it’s easy to steal software doesn’t make it any less wrong. If you can afford to buy a $1000 lens, you can afford to help support the people that make the software you use to organize, enhance, manipulate, and print your photos. We’re all real folks trying to make a living and, even though piracy is given with software, sometimes it hurts when it’s thrown in your face as my friend did (unintentionally, sure, but here’s someone that’s relatively well paid just casually throwing out she wants to steal Photoshop.). I usually don’t lose much sleep over piracy. Much of it is done by people that would never buy the program. They  download the software, use it once or twice, and then don’t use it again. But for artists that use something like Photoshop every day, it does dismay me a little about how common piracy is. Some photographers and artists that would be up in arms if their work was copied and used for an ad without being paid, think nothing of copying software from a friend. Yet, it’s the same principle. I don’t care if you download a pirated copy of our plugins to try out. But if you find it useful, please… support those of us that work our asses off to bring you cool, useful software. Yes, there are real people behind all this software… Jim, Garrick, Debbie, and Maggie (see above). And we all greatly appreciate all of you who do find our software useful and help us continue to do something we love… allowing us to create cool software that hopefully makes your jobs easier!