Tag Archives: Digital Anarchy

Why we charge crossgrade fees

It’s a lot of work supporting different host apps. Every company has a different API (application programming interface) and they usually work very differently from each other. So development takes a lot of time, as does testing, as does making sure our support staff knows each host app well enough to troubleshoot and help you with any problems.

Our goal with all our software is to provide a product that 1) does what it claims to do as well or better than anything else available, 2) is reasonably bug free and 3) completely supported if you call in with a problem (yes, you can still call us and, no, you won’t be routed to an Indian call center). All of that is expensive. But we pride ourselves on great products with great support at a reasonable cost. By having crossgrades we can do all of the above, since you’re not paying for things you don’t need.

If you create a video for a client in HD and then they tell you they want the video in a vertical format for mobile, do you do it for free? Probably not. While clients might think you just need to re-render it, you know that because you need to make the video compelling in the new format, make sure all text is readable, and countless other small things… it requires a fair amount of work.

That’s the way it is with developing for multiple APIs. So the crossgrade fee covers those costs. And since all of our plugins are perpetual licenses, you don’t have to pay a subscription fee forever to keep using our products.

If we didn’t charge crossgrade fees, we’d include the costs of development for all applications in the initial price of the plugin (which is what some companies do). This way you only pay for what you need. Most customers only use one host application, so this results in a lower initial cost. Only users that require multiple hosts have to pay for them.

And  we don’t actually charge per applications. For example, After Effects and Premiere use the same API, so if you buy one of our plugins for Adobe, it works in both.

The crossgrades come as a surprise to some customers, but there really are good reasons for them. I wanted you all to understand what they are and how much work goes into our products.

Beauty Box Photo is a Smash!

Beauty Box Photo has been out for only a few weeks now but we’re really excited by the response from people and the press about it. Angie Taylor gave a great review on her blog, Creative Pro Therapy, as well as Diane Berkenfeld on her blog, Picture-Soup.com.

The example above shows one before/after image with only a little skin correction needed. The example below shows a more extreme example of skin smoothing. The plugin is great for both kinds of situations because it always gives a natural look. Continue reading Beauty Box Photo is a Smash!

Toonit! Photo 2.6 – 64bit/CS5 Update Released!

We are so happy and excited to announce the releasing of Toonit! Photo 2.6 which is compatible with 64bit and CS5! The best part about it; it’s FREE if you already own the product. Go to this Update Page to get the instructions on how to do a fresh install. If you haven’t purchased Toonit! you can now get it for $89 until July 18!

After Toonit! Photo has been applied.

(After Toonit! Photo has been applied)

Original image before Toonit! Photo is applied.

(Original image before Toonit! Photo has been applied)

This is just the first in many more 64bit and CS5 updates to come. Here’s are run down of when you can expect these updates for our other products:

Continue reading Toonit! Photo 2.6 – 64bit/CS5 Update Released!

Good Design. Bad Design.

Still in design mode as we revamp our Digital Anarchy website, here is a comparison of good and bad design techniques. Two designers give their opinions and share easy to fix mistakes that can turn bad website design around.

In the first article, The 10 Most Common Mistakes Web Designers Make, the Author talks about, “with a little diligence, poor design can be easily avoided.” My favorite one, which is #1, talks about busy, crowded pages. There’s nothing worse then going to a website and not being able to find what you are looking for.

Continue reading Good Design. Bad Design.

Styled Icons

Here at Digital Anarchy we are the middle of redesigning our website — stay tuned for a new look very soon! — and in our search for interesting ideas, we came upon these summaries of gorgeous and FREE icon sets; 40+ Extremely Beautiful Icon Sets Hand-picked from deviantART and 40+ Beautiful Icon Sets Hand-picked from deviantART – Part 2.

Here are my favorite two:

Antique Icons

Continue reading Styled Icons

Beauty Box: Make everyone look beautiful.

And we’re back. Digital Anarchy is once again making plugins for After Effects and Final Cut Pro. Our first new product is Beauty Box 1.0, which was released yesterday. In a nutshell, this plugin automatically does skin retouching, which reduces wrinkles and removes blemishes.

If you weren’t able to hire a makeup artists for your shoot, or you just have regular people who look, well… regular, then Beauty Box allows you to do skin retouching without having to go frame by frame. It’s a powerful new plugin that uses face detection and an advanced smoothing algorithms to smooth out the skin while keeping all the other details sharp and in focus.

Of course, we have the privilege of working with beautiful models. But Beauty Box will make everyone look beautiful! Ok, well, maybe not everyone. But if it’s possible, Beauty Box makes it easier to get them there.

120909-karacouch-5501

Continue reading Beauty Box: Make everyone look beautiful.

At long last, Steven Parke.

Steven Parke is an amazing photographer and artist who Digital Anarchy became friendly with about two years ago. It’s taken almost that long for us to show his amazing work in our online gallery. Busy lives.

Steven is using Flickr as his gallery medium these days, though he used to show a wider expanse of his work in a gorgeous website called Imagecarnival.com. Seems like he has his creative fingers in lots of stuff including commercial portraits, musician photos, CD covers. If you click around his People set, you will see a lot of interesting and even recognizable people. Steven is quite humble about his accomplishments. One of my favorite photos in this set is the lead singer for a band called MILKSHAKE!.

041709-parke-milkshake Continue reading At long last, Steven Parke.

4-Hour Workweek via Wired.com

Typically I try to blog about stuff related to photography, Photoshop, and all things graphical. But photography and graphics are all about workflow, and workflow is all about saving time and effort, so this article on Wired.com has peaked my interest. It’s called ‘Diary of a Self-Help Dropout: Flirting With the 4-Hour Workweek‘.

(above, image from the article) Written in a very humorous style, this article is about a freelance writer who has difficulty and some mild schizophrenia about managing all of his jobs and tasks. Sounds like…all of us.

Continue reading 4-Hour Workweek via Wired.com

Comment @ your comments.

Sadly, the one major casualty of moving our blog over to WordPress — and the server maelstrom that followed — has been losing all of the wonderful comments that people made. In particular, I remember seeing someone post a photo of himself wearing a Digital Anarchy t-shirt shortly before the blog went down, and I am very sad to have lost that photograph.

We still do want to hear your thoughts and see you in our Digital Anarchy tshirts. Enjoy our blog’s new look and let me know what you think.

regards -Debbie

Ok, so NOW we have the new blog.

It was a challenging week at Digital Anarchy before the Thanksgiving holiday. Sometimes you take one step forward only to get bapped back about five steps.

A month ago we set out to change this AnarchyJim blog. It was hosted by our website host using their proprietary software. While the blog was functional, it really wasn’t more than that.

We had our web host move our website to a new server so we could support the implementation of a new cool WordPress blog. That migration broke our website and our store — whoops — and the vendor was able to fix the website but couldn’t manage to fix the store — whoops again.

We have wanted to make some changes to our Create store for a long time now. There have been some difficulties with processing non-USA addresses, and sometimes our store would ‘forget’ to notify us of a purchase. Our web vendor started off as a wonderful company but five years later, they seem pretty apathetic about fixing things and worse, they won’t give their customers any real information. But business affiliations are often like relationships: Sometimes you need to hit a really bad spot to realize that it’s time for a change and a clean break.

So we made our escape from a relationship gone bad. It took many long hours and a couple of frantic business days, but we have a new site/store vendor. So far, their support service has been excellent though I am, of course, comparing that to our old host. And here you and I are, reading this post on our new WordPress blog.

This experience makes me think about how service has changed since technology lost its borders and how maybe it should change again in view of this faltering global economy. If our previous host had been more honest with us or willing to work hard to fix their mistakes, then we would most likely have stayed with them. Old habits die hard in relationships. But their service was poor and we left.

This is exactly why here at Digital Anarchy, we strive for excellent and quick support service. We don’t always succeed at first, but we admit our mistakes and fix the problem.

regards -Debbie

Space Clearing the Anarchy Blog

Well, we must be starting to take our random, anarchistic thoughts seriously here at Digital Anarchy because we have migrated to a new blog system.

Excuse me, to a REAL blog system. Until now, we’ve been stumbling along with the blog capabilities provided by the hosting company for our website. The UI was obviously designed by a programmer and overall it was just impossible to customize. So here I am, typing into a pretty interface and id’ing all of old posts. It’s fun and exciting and inspires me to write more, like spending more time in your family room once it’s been space cleared. Please enjoy!

regards -Debbie

Where Has Your DA T-shirt Traveled To?

We created what I think is a stellar company t-shirt some time ago. The shirt speaks a little more to our former After Effects video line than our current Adobe Photoshop plugins. But we’re almost out of them so the next line will be photo-centeric.

Sometimes our ‘anarchist’ t-shirts take matters into their own hands, er, arm holes and wind up in the most interesting locations.

Just recently in August 2008, at the Burning Man arts event in Reno, Nevada, USA.

Continue reading Where Has Your DA T-shirt Traveled To?

Digital Anarchy Sells Video Plugins (a letter from Jim)

As some of you know we have sold off our film/video plugins to Red Giant Software to focus on the Photoshop side of our business. For the details you can read the press release here.

We’re pretty excited about this as we’ve got some great ideas for Photoshop and think Red Giant will do a great job of taking care of those of you who’ve been our customers on the video side of things. We feel passionately about all our products and it was a difficult decision to make changes. However, we felt we were stretched too thin trying to handle both film/video and Photoshop. I’ve been talking to Andrew over at Red Giant for some time about doing ’something’ together, so when the decision was made to focus on one side of the company or the other, they were naturally first people to talk to. I’ve known Andrew and Sean over there for quite awhile and they’ve got a great team put together. So I’m confident they’ll be able to support and upgrade the products moving forward. They have some big ideas for many of the products, so I think you’ll be pleasantly surprised by many of the changes and updates they’ll be making over the next few months.

Continue reading Digital Anarchy Sells Video Plugins (a letter from Jim)

Primatte Is Flexible & Stylish

My favorite job at Digital Anarchy is finding interesting customers to showcase their use of our products. It’s part detective work, part intuition, part fantastic reveal. I always come out of the experience having enjoyed the unique personality and creativity of the person I’ve worked with over the course of a few weeks

And with that statement… Here are our newest Primatte Chromakey gallery additions: Chris Ruhaak of Heartland Photos & Design (HP&D) and LENNON the Photographer of Los Angeles, CA. Both are very talented, established photographers. Their core businesses have a completely different focus and yet each man has been able to create a studio niche using greenscreen work and Primatte 3.0.

Chris Ruhaak specializes in many traditional kinds of portraiture, from seniors to children to weddings. As seen in the before/after images below, his HP&D studio uses Primatte to spice up the design for real estate business cards.


Continue reading Primatte Is Flexible & Stylish

Designing Our Support Banner

Well, the earth shook a little and in celebration of Memorial Day, we have posted a new version of our www.digitalanarchy.com website. It’s only been two years in planning; the challenges of a small company. Here is a fun design exercise that I would like to share.

I had the opportunity to design all of the banner graphics for our website. For the non-product sections, I wanted to have a little fun, so I conceptualized the Support Section banner by starting with two images. One is a banner graphic that I’ve always liked for the website www.inhouseticketing.com, which is a company that services tickets for many fun events in the Bay Area. The other is a photo a friend wearing her kool kid Digital Anarchy t-shirts after a bike ride.

Continue reading Designing Our Support Banner

It’s Good To “Choose a Topic”

Over the past few months, Digital Anarchy has migrated to using formal Support Forms for each product. (Well, as formal as ‘anarchists’ are going to get, anyways.) There are a few reasons for this.

One, often folks forget to give us important details, like their last name or the name of the DA product they need help with. To date, we support 16 products. If I have to do a search in our database to tie in someone’s first name with an email address, then counter-search that with the product(s) he may own… Well, I’m more likely to tackle the questions that are easier to answer first.

Two, we get a LOT of email every day. When people don’t fill out a proper title for their emailed request, that email will often go to a Spam folder. We check our Spam folders a few times a day, but they are chock full o’love. If your email is simply titled ‘Help!’ or ‘Purchase’ or worse yet, if it doesn’t have a title, that email is going to get lost in the shuffle of 250 other emails marked as **SPAM** Continue reading It’s Good To “Choose a Topic”

Patterns in Anarchy

Something that is interesting about doing our customer support is seeing the purchasing patterns. Each week seems to have a different theme in terms of products that are bought and requests that are sent

For instance, two weeks ago, the big sellers were 3D Assistants and Psunami Water. It was water, water, water all week long and everyone needed it yesterday, as if they were gasping for liquid. I have a feeling that the two factors working here were a writeup in Layers magazine about 3D Assistants, and a tutorial on the fabulous Digital Media Net by Kevin P McAuliffe.

Kevin has been a friend of Digital Anarchy for awhile and we always enjoy his articles, even when they’re not about us. :-) You can read the Psunami tutorials here on Audioproducer.com I’m trying to locate the Layers magazine article by Rod Harlan. That’s one of our favorite publications and I know it’s _somewhere_ around the office.

Continue reading Patterns in Anarchy