Something that is interesting about doing our customer support is seeing the purchasing patterns. Each week seems to have a different theme in terms of products that are bought and requests that are sent
For instance, two weeks ago, the big sellers were 3D Assistants and Psunami Water. It was water, water, water all week long and everyone needed it yesterday, as if they were gasping for liquid. I have a feeling that the two factors working here were a writeup in Layers magazine about 3D Assistants, and a tutorial on the fabulous Digital Media Net by Kevin P McAuliffe.
Kevin has been a friend of Digital Anarchy for awhile and we always enjoy his articles, even when they’re not about us. :-) You can read the Psunami tutorials here on Audioproducer.com I’m trying to locate the Layers magazine article by Rod Harlan. That’s one of our favorite publications and I know it’s _somewhere_ around the office.
Continue reading Patterns in Anarchy
The folks at fxPHD.com have started a new term. If you’re looking for visual effects training, they have some of the best out there, especially for the higher end stuff.
They are an excellent example of the new type of training available that I think either enhances traditional education or completely replaces it. For computer based artists, I really don’t know that the $25,000/yr schools give you your money’s worth.
There was some talk at NAB of software as a service… moving all the apps online. While this is an interesting notion for word processors and spreadsheets, I really don’t think it works so well for design applications. Particularly video apps. The issue is that the amount of data we’re dealing with is increasing a lot faster than the bandwidth we have available to upload the stuff. How are you going to edit HD online? Or 4K? (or 5K! jeez…) Same applies to photos… sure, basic iPhoto type stuff _may_ be ripe for online… but even then I’m not sure. Most of the consumer cameras out there are 7-8 megapixels, and while one photo isn’t that big, it’s still pretty easy to generate a GB of shots. If you’re shooting 16mp, RAW files it’s pretty easy to generate 4gb of photos.
Not that it’s impossible to get all this uploaded, but it’s unwieldy. I think moving to online apps is an interesting idea, but for graphics I just don’t see it as being practical. At least, not until bandwidth is increasing as fast as the file sizes.
Is anyone else completely over schelping out to the desert for a week every April?
I mean, the networking is great and useful, but with everyone having broadband I’m really beginning to doubt that I need to give one on one demos to every attendees for four days. There really has to be a better way of interacting with customers and showing off new products.
I’d love to see some comments on why we should keep going to NAB as an exhibitor. It just seems like there should be ways of reaching more of our customers, and doing it more efficiently than with tradeshows.
So the latest news re: Yahoo is that they’re looking for News Corp to save them from the evil clutches of Microsoft.
Yes, News Corp. The most excellent company that brings you the tabloid New York Post and the other bastion of high minded journalism – Fox news.
So somewhere in their muddled minds, Bill Gates is more evil than Rupert Murdoch. Are you kidding me?
I mean, sure, Bill and Microsoft are evil but they are evil in sort of a benign geeky way. Even Steve Jobs is more evil (evil marketing geniuses trump evil geeks… trust me on it… you don’t want to live in a world where Steve Jobs has 90% market share)
Continue reading The Yahoo Of Evil
As it turns out, yes, they can. But it makes it easier if you don’t say idiotic things like ‘girls can’t do math’.
There’s a great site I just ran into: www.girlsgotech.org
It’s run by the girl scouts and, obviously, is a tech site aimed at girls. Which personally I think is pretty awesome.
One of the interesting things about being in the software industry is the almost complete lack of woman, outside of the design/PR/sales parts of the industry. A female programmer is as rare as a non-caffeinated programmer. They exist, but you need to look pretty hard for them.
Continue reading Can Girls Do Math And Science?
Random thought of the day as we get ready to release our first product for Avid…
I find it odd that the four major companies in our industry all start with an ‘A’. Adobe, Apple, AutoDesk, and Avid. It makes me miss the Discreet name even more. I still think it was an idiotic move to kill the Discreet brand… one of the best brands the industry has ever had and they punt it. Dumb. “Autodesk Entertainment and Media” just rolls off the tongue like a dead moose and invokes the image of legions of corporate AutoCad drones creating PowerPoint presentations that get turned into YouTube videos. mmm…. exciting.
Anyways… moving along before I get kicked out of AutoDesk’s developer program…
Actually that’s enough random thoughts for one day.
So let’s start off with the two basic points of this:
1) School is worth going to, but not necessarily the high priced ones. There is, usually, a lot to be gained from an education that can be difficult (although definitely not impossible as we’ll see) to pick up other ways. The truism “You get out, what you put in” applies to school as much or more than any other endeavor. However, ’school’ can have many meanings.
2) Starting off your career $50,000, $75,000, or more in debt is not a good way to kick things off. It’s difficult to say any education is worth that because there are so many good options for education that AREN’T that expensive.
It’s been an interesting phenomenon at Siggraph of late that the booths for the schools (Gnomon, Academy of Art, Brooks, etc) are bigger than the booths for most of the software companies or studios. This has always struck me as a little odd, until one of the folks I work with told me what the current tuition is at the school he graduated from. It’s pretty astronomical… which I guess explains the booth sizes.
Continue reading Overpriced Schools For Design, Visual Effects, Photography, Whatever
This gadget came to my attention and I had to buy one. It’s the Jakks EyeClops Bionic Eye.
For $40 (from Amazon) you get an SD resolution macro video camera. If you’re fascinated by things that can only be seem with a high level of magnification this is great. The quality isn’t fantastic, but it’s good, especially considering it’s $40. It outputs via a standard (RCA) SD cable, so you should be able to capture the results.
A worthwhile toy for the video geek on your list…
Now that Avid has pulled out from NAB and won’t be exhibiting in 2008, here have been a lot of users and other folks wondering what it means and what the industry thinks of it. the immediate reaction of the entire industry was to exclaim, “No shit?” and 2.3 seconds later, after the full import of what that meant hit them, was to call their NAB sales rep and promise all manner of favors if they could move their booth to front and center of the show floor.
Since I’m hardly above such things (”I was young and poor and needed the booth space”), I joined in, attempting to move our Plugin Pavilion into the now vacant space of the Avid Developer Community booth. I even had the person from Avid that managed the ADC to call NAB on our behalf. All that got me was a terse email from our NAB rep saying we would definitely NOT be getting it. It’s the new sport in HD, groveling for Avid’s booth space. Look for it on the LVCC cafeteria monitors (instead of the usual strip club ads).
Continue reading On The Subject of NAB (and Avid)