What’s Trending at NAB Around this time of the year, you start seeing a lot of talk about what’s going to be released at NAB. It’s always interesting to look at some of the larger trends that are out there. Of course, what’s trending for Digital Anarchy is Beauty Box 3.0. The photo version just got released (see below) and the video version is not far behind. But beyond that… There are some of the obvious ones:
Nvidia GeForce GTX 570 in a Macintosh
All the speed tests we’ve done with Beauty Box on Windows show the Nvidia GeForce video cards to outpace their much more expensive cousins, the Quadros, significantly. A GTX 570 (~$270) is about 25-30% faster than a Quadro 4000 ($800). Since Beauty Box can involve some render time, we’ve wished that Apple would authorize one of the newer GeForce cards for the Mac. No such luck. So we’re tired of waiting. We took a stock PNY GeForce 570 and put it into our MacPro. And lo! It works! So… what’d we do and what are the caveats? This was not a 570 with ‘flashed’ ROM. This was just a straight up 570 which we use in one of our PC machines. Nothing fancy. We did need to download a few things: – Latest Nvidia driver for the Mac, which can be found here: http://www.nvidia.com/object/macosx-304.00.05f02-driver.html – Latest CUDA drivers for the Mac, which can be found here: http://www.nvidia.com/object/mac-driver-archive.html (as of this writing, v5.0.37 was the latest) – If you’re using Premiere you need to update the cuda_supported_cards.txt file to add the name of the video card. In this case it would be: ‘GeForce GTX 570’ To do this, you need to go to the Premiere.app file, right+click on it and select ‘Show Package Contents’. Once you do that, this is what you’ll see: Once that’s done, you are good to go! Now that caveats…
Why Don’t TV Manufacturers Get It? Stop Making TVs!
It’s been a couple years since I wrote about no one wanting 3D and people wanting Internet enabled TVs. TV manufacturers still don’t seem to get what people want. We either want TVs to be the same passive viewing experience they’ve always been or we want them to be internet devices (or probably both at the same time). If Apple comes out with a TV, I don’t think it’s hard to guess what it’ll be. It will not be a TV. It will be built from the ground up as an internet device with a big ass screen whose primary use is displaying content. There was a survey recently released that said less than 15% of Smart TV owners are using the smart features. This isn’t particularly surprising because most ‘smart’ TVs aren’t very smart, don’t have well thought out apps that take advantage of it, and still want you to use a remote. Why? Because TV manufacturers still think they’re selling TVs. Let’s go back to what Apple would release… and if they do, all the other manufacturers will go ‘ooohh… that’s how you do it. (And I’ll point out that I’m not an Apple fanboi… but they do have a habit of releasing game changing devices, so I’m using them as an example.) Anyways… features of an Apple branded big screen internet device:
48fps Sucks
Maybe the title of the post is overly blunt, but it’s true. I saw the Hobbit in 48fps, in 3D. Please don’t make the same mistake. 48fps. Looks great! I have no idea if the Hobbit is a good film. The ‘soap opera’ look of 48fps combined with 3D was distracting and outright ruined many scenes by making them look like a low budget Saturday morning cartoon. The climatic scene actually works out pretty well, but for the first 2+ hours it’s an awful movie experience. Peter Jackson has gone on record as saying that 48fps makes 3D more enjoyable. Whatever he is smoking, please send some of it to San Francisco. 3D tends to brighten the image up to begin with and you add 48fps to that mix and the result is so bad it’s comical. I was hoping the initial reports of the look of 48fps were exaggerated and due to viewing unfinished shots. I think it’s clear that in both cases it’s not. It looks like 3D humans suffering from the ‘uncanny valley’ effects. It doesn’t look like film, but it doesn’t look real either. It just looks like bad TV. With Hobbits. Maybe they can resurrect the Ewok Christmas special and shoot that in 48fps, 3D. I realize there’s a lot of new technology out there and you have to test it out on something. But to test it out on a major motion picture? Honestly, I wish folks would just try to make better movies instead of screwing around with all this stuff (48fps, 3d) which doesn’t make the films look better and rarely adds anything to the story. In the case of the Hobbit, it really affected the story poorly. I do think there’s some technology which will change movies for the better. The super high resolution cameras produce great looking imagery. Internet connected TVs will change the way we watch movies and how they get distributed. But 48fps is just crap. So thank you to Peter Jackson for proving that.
The Future of Photography
CES/PMA is having a mini-conference called the Future Imaging Summit. I’m on the panel on software, so I’ve been pondering what software is going to look like in five years, at least as it pertains to photography. I’d love to hear your thoughts on where you think it’s going to be and what you expect. Do you want a Canon 5D markV running Android and apps? Do you want it easier to add metadata like keywords? Editing in the cloud? 3D photos? (god forbid 😉 It will be interesting to see what kind of changes happen to photography over the next five years. One trend that will definitely
Using Plugins on Multiple Computers
So you’ve got two (or 20) computers and you want to use Beauty Box (or whatever) on all of them. This is always a tricky thing for software developers. On one hand we realize many folks have multiple machines and since they’re only one person, they can only use one machine at a time. We would like to allow them the flexibility of having it on a couple machines. On the other hand, if you’re a studio with multiple machines and multiple people we think that if our software is good enough to be installed and used on all those machines we should be paid for it. Making sure that happens sometimes gets in the way of how a single user is using our plugins. Companies When you buy a license of our software, you’re buying it for one user. If you’re a company with multiple machines and multiple artists/editors using those machines, then there’s not much gray area and you need a license for each computer being used. We offer pretty good volume discounts and site licenses for this type of situation, you can contact sales@digitalanarchy.com for pricing. There is one big exception to this… if you’re using After Effects’ network rendering. You do not need extra licenses for After Effects render nodes. You can install Beauty Box on as many render nodes as you want for free. People (and, no, companies are not people. I don’t care what the Dread Pirate Roberts says) If you’re just one person with multiple machines then there’s some gray areas. The software can be installed on a couple machines, but we use the internet to determine if the plugin is being used on multiple computers at the same time. So if you have a desktop and a laptop and you’re using one or the other depending on whether you’re at home or at the office, no problem. You’re good to go. However, if you’re in your studio/office and trying to use both machines for rendering/editing at the same time, you may run into problems. If so, here’s what you can do: 1) You can purchase a second license. We do offer discounts for second licenses. Contact sales@digitalanarchy.com. 2) Use the second machine as an After Effects render node. As mentioned above, you can use Beauty Box on as many render nodes as you want for free. So if the machine is just being used to process frames sent to it from another machine you shouldn’t have any problems. 3) Our licensing is set up so that you can install on two machines, they just can’t be in use simultaneously. The way we check this is via the internet. So if you disable the internet connection on one machine, then we can’t check it. This is a hack and technically violates the license. However, since the spirit of the license is for one user, as long as it’s the same person using the machines we’re ok with it. 4) Render out the Beauty Box clip on one machine while working on another part of your project on the second machine. BB just gets watermarked on the second machine, so it’s still usable. Like most of you, we’re running a small company. We try to be as flexible as possible, but if you’re making money using our software we would like you to buy the correct number of licenses. Please support the companies that make the tools you use and that help you be successful.
I Feel the Need for Rendering Speed (or Why I Love My GPU)
We’re about to release a free update to Beauty Box Video (2.0.4… look for it next week) and figured it was time to talk about GPUs again. We’re seeing 500-800% speed increase using the GPU on newer graphics cards, especially Nvidia boards which seem to be more stable than AMD or Intel. (You can get more info on Beauty Box and a free trial version HERE) So where are we getting these numbers and how do YOU get them?
Makin’ the World an Ugly Place (with Free Plugins)
In case you missed it, last week on Halloween we released a free filter called Ugly Box! The blog post is a little late for Halloween (although they are celebrating it in New Jersey today), but if you’re tired of all the election nonesense, there’s still plenty of time to use it to make Glenn Beck more interesting. You can download it here: http://www.digitalanarchy.com/demos/ugly.html I think one of the biggest surprises we had when we released Beauty Box 1.0 was that people kept asking us if it could make people look worse. Considering how much detail you can see on HD and how bad some people looked on HD, I didn’t really think there’d be a need for a filter to do that. But… we give our customers what they want though… With Beauty Box 2.0, you could set Skin Detail Smoothing to a negative number resulting in, yep, Ugliness! It takes the skin texture, amplifies it and sharpens it making your talent either look a bit older or flat out hideous depending on their skin and the settings. Ugly Box, the fitler we’re releasing for free, let’s you use that aspect of Beauty Box. It’s a bit of a one trick pony, you don’t have all the control you do with Beauty Box, but it can definitely make the folks in your videos look a lot worse. Anyways, all the details are below, so download it for free and have fun with it! I figured it’d be a great Halloween treat for all you visual effects artists and editors doing last minute scary videos (or election videos…). 😉
E3: Game Look vs. Film Look
I was hanging around E3 on Tuesday, indulging my gamer geek side (games are a sister industry to the film industry so I get in on an industry pass, but I have no real legit business reason to go. It’s just fun.). One of the things I’ve noticed about games is that the ‘look’ is still very much the same as it ever was. Yes, the polygon counts are higher and everything is in HD, but the look is the same. No depth of field and harsh lighting (usually either on or off). I was looking at a couple up and coming games and they just reminded me of Half-Life and every other game I’ve played. They look better, but they don’t look like film. This is interesting, because films are starting to look like games and I don’t think it’s a good direction. I want games to start looking like films, not the other way around. Where is this ‘Game Look’ for films coming from? I think it starts with 3D. One of the smaller booths (You should’ve seen the xbox, ps3, wii booths) at E3 this year.
Carpal Tunnel Injuries
What is referred to as Carpal Tunnel injuries is usually a collection of different injuries that are better known as repetitive stress injuries (RSI). They are serious problems that I’ve struggled with to vary degrees for the last 10 years or so. One of the other anarchists has had it longer and had to work through a severe version of it. And I am pretty much the poster child for what happens if you ignore the possibility of RSI. Back when I first started working in software, I worked with a programmer who had to have someone hired to do his typing. The company had people come in and speak about ergonomics and how to avoid RSI. I ignored all of it. Clearly these people were just weak, and I, being invincible, would never suffer such things . Not so much. Age and too many 16 hour days hunched over a keyboard/mouse tend to take their toll. The whole growing older thing is really a pain in the neck (literally). People usually associate RSI with wrists, but in fact it can affect your arms, shoulders, neck, and back. If you’re on a computer a lot (and if you’re reading this most likely you make your living using a computer) it’s critically important that you pay attention to it. It’ll seriously affect your ability to use a computer and, if you’re a photographer, your ability to hold a camera for long periods.
Beauty Box Video Wins Videomaker’s Plugin of the Year
It’s really nice to get some recognition for putting out good After Effects and FCP plugins that really solve problems that people are having.
TV and the Interweb
I went to the NewTeeVee conference on Wednesday. There was much ado about how the internet will work on the largest screen. With so much video on the web now (YouTube gets 50,000 hours of content uploaded every DAY) folks are looking for ways to get it on their 52″ screens. Will it be Google TV, Apple TV, or just plugging an Ethernet cable into your flat screen? Will people want to use their TV as just another computer screen? Will they use apps or use it as a social networking device? Big things in store for that big screen. I read a report earlier this year that pointed out that TV is still a very social screen.
