In late April, one of my favorite publications ceased to exist. Only a week earlier, Studio Photography magazine had announced their partial rebranding as a source of news for location and studio as well as photography software, equipment and technique. I saw that info come in through their Facebook profile, in the form of a letter from their wonderful Editor, Diane Berkenfeld.
The former brand, Studio Photography.
From Diane’s letter: “As of this issue, Studio Photography’s name is changing to Studio & Location Photography, which better signifies the type of shooting you — our readers — do. We’ll still be featuring articles on the different niches of professional photography: wedding, portrait, event, commercial, photojournalism, schools and seniors, sports and more. However, since 67% of your shooting is done on location or outdoors, not in a studio, we wanted the magazine’s name to reflect that. We’ve also changed the magazine’s tagline from “The business behind the image” to “Inspiration • Technique • Business” which also more closely represents the magazine’s editorial.”
The new brand, Studio & Location Photography.
Great idea! More cool stuff. (Less about software, but that’s okay…) Continue reading First Studio Photography… now Studio Monthly.
I read today on the Studio Photography blog that Polaroid will stop producing its instant film. The article rounds up some interesting vignettes about Polaroid aficionados and why they love the medium, but here’s the meat of the news:
“Sixty years after Polaroid introduced its first instant camera, the company’s iconic film is disappearing from stores. Although Polaroid says the film should be available into 2009, this is the final month of its last production year. Eclipsed by digital photography, Polaroid’s white-bordered prints — and the anticipation they created as their ghostly images gradually came into view — will soon be things of the past.”
This discontinuation feels quite sad. Although I don’t use Polaroid anymore, I remember years back when my friends and I would take Polaroids of each other at parties and tape the photos to a window or sliding glass door. By the end of the evening, we’d have a timeline of the party and all of the silly and sweet things that had occurred.
hmm, and perhaps my statement multiplied by 1 or 3 million is why the instant film is being discontinued. Memories don’t always translate into dollars. Also, while Polariod is nostalgic to me and perhaps the generation above me, it’s not to someone in their teens or 20’s.
Seems to me that if Polaroid did some marketing and made that medium feel relevant, then it could still sell okay. But I guess they’re a big company and it’s just not worthwhile to their bottom line.
An interesting story from Diane Berkenfeld over at Studio Photography magazine about the use of digital photos as illustrations in the childrens’ book “Babar USA.”
Not exactly revolutionary technology but it does make one think about how digital photography (from DSLRs to cell phones) is really become ingrained in the culture. Not only in the US, but the entire planet, particularly in third world countries where the cell phone is being used more as an all purpose computer since computers are too expensive.