Every so often I get an email that makes me smile. I like good marketing and catchy marketing language. This email from Layers magazine fits that category.
My Layers subscription is running out and the reminder email is titled: “It’s all fun and games till someone expires”. Funny! A great reminder as well that you can get someone to sit up and notice if you do it in the right way. Learn about Layers magazine at www.layersmagazine.com.
I personally love Layers because they give terrific tips about all of the Adobe CS5 software, and they also write some pretty sweet stuff about our Digital Anarchy products. So does their sister magazine Photoshop User and the related internet channel Layers TV. Check out some recent reviews of our 3D Invigorator plugin on this Press page.
In late April, one of my favorite publications ceased to exist. Only a week earlier, Studio Photography magazine had announced their partial rebranding as a source of news for location and studio as well as photography software, equipment and technique. I saw that info come in through their Facebook profile, in the form of a letter from their wonderful Editor, Diane Berkenfeld.
The former brand, Studio Photography.
From Diane’s letter: “As of this issue, Studio Photography’s name is changing to Studio & Location Photography, which better signifies the type of shooting you — our readers — do. We’ll still be featuring articles on the different niches of professional photography: wedding, portrait, event, commercial, photojournalism, schools and seniors, sports and more. However, since 67% of your shooting is done on location or outdoors, not in a studio, we wanted the magazine’s name to reflect that. We’ve also changed the magazine’s tagline from “The business behind the image” to “Inspiration • Technique • Business” which also more closely represents the magazine’s editorial.”
The new brand, Studio & Location Photography.
Great idea! More cool stuff. (Less about software, but that’s okay…) Continue reading First Studio Photography… now Studio Monthly.
So I’ve got to hand it to the folks at Professional Photography. They actually put together a newsletter that has content!
I received three email newsletters today from photography magazines and/or web sites. Only the PP mag one had any actual content.
Continue reading Content vs. Ads In Photography Newslettersine marketing