Digital Anarchy Releases Primatte Chromakey 5.0 for Speedy Batch Processing of Green Screen Images

Upgrade for Photoshop Plugin Adds Improved AutoMask and Built-in Compositing for High Volume Photographers

San Francisco, CA — June 6, 2011 —

Digital Anarchy, a leading provider of cost-effective software for photographers and digital artists, today announced the availability of Primatte 5.0 chromakey software for Adobe Photoshop. In this impressive upgrade, Primatte 5.0 lets photographers automatically key out the background, add custom backdrops and color correct all in the Primatte interface. Primatte 5.0 makes productivity and output much easier for event, little league, and school photographers who sometimes process thousands of images.

"With this release of Primatte, we aimed to make life easier for photographers who shoot a lot of green screen images," said Jim Tierney, President of Digital Anarchy. "In particular, the AutoMask feature has been significantly improved and gives a high success rate when batch processing high volumes of images."

Primatte 5.0 has great new features for all photographers, but the software really excels when used in high volume environments. A redesigned AutoMask tool gives a high success rate and easier functionality when batch processing large numbers of photographs. Smarter algorithms help Primatte to identify the background color, automatically key it out and remove color spill without any user interaction. New Backdrop and Overlay features add custom backgrounds and logos directly inside Primatte for a speedier workflow. The powerful AutoMask and new compositing features in Primatte 5.0 give fast, high quality results for any artist doing blue or green screen photography.

The new features of Primatte 5.0 include:

  1. Improved AutoMask: The AutoMask algorithm has been improved so keying is easier on every image and especially benefits high volume batch processing.
  2. Successful Batching: Better auto-masking results in a very high success rate when batch processing large groups of photographs.
  3. Add in Backdrops: New Backdrop feature adds in custom backgrounds within Primatte so there is no need to composite in Photoshop.
  4. Add in Overlays: New Overlay feature adds text or a logo for easy customer branding directly within Primatte and a speedier workflow overall.  
  5. Simple Transforms: The subject, backdrop or overlay can be moved, scaled and rotated with simple Transform controls.
  6. Fix Uneven Lighting: New Fix Lighting tool helps with better keying around wrinkles, hotspots and shadows in unevenly lit screens.
  7. Better Light Wrap: Improved Light Wrap feature gives more realistic compositing of keyed subject against a custom background.
  8. Simplified Interface: A cleaner, simplified UI makes Primatte more intuitive and easier to use.

Pricing and Availability

3D Invigorator 5.0 for Photoshop is regularly priced at USD $199, and offered at an introductory discount of $149 through September 15, 2011. The upgrade price is regularly $99, on sale for $79 through September 15. Owners who purchased an earlier version after June 2010 are eligible for a free upgrade.

The filters work in Photoshop CS3, CS4, CS5 and CS5.1. 3D Invigorator supports Macintosh OS 10.5.8 and higher, and runs natively on Intel Macs in 64-bit. The product supports Windows XP, Vista, and Windows 7 32-bit and 64-bit systems. Demo filters and samples are available at www.digitalanarchy.com.

About Digital Anarchy

Digital Anarchy is a privately owned company in San Francisco, CA that creates smart image enhancement software for professional and aspiring photographers, broadcast designers and 2D animators. These tools let you spend less time processing images and more time on creative work, solving issues from skin smoothing software to masking out bluescreens for commercial still photography. Digital Anarchy products work in Photoshop, Aperture, After Effects, Final Cut Pro and Premiere Pro. For more information, please see the company’s website at www.digitalanarchy.com or call 415-287-6069.

Digital Anarchy is a registered trademark of Digital Anarchy Inc. All other brand names, product names, service marks, or trademarks belong to their respective holders.

Press Contact

Jim Tierney
415-287-6069
press@digitalanarchy.com

Get press images of Beauty Box Video

Reader Contact

Digital Anarchy
167 Vernon Street
San Francisco, CA 94132
sales@digitalanarchy.com

Connect