Video Effects Plugins and Filters - Digital Anarchy

Digital Anarchy Previews New ToonIt! Cartooning Filter Set at NAB 2007

New Products at NAB include Cartoon Look Package and Creative Effects Package


San Francisco — April 11, 2007 —

Digital Anarchy, a leading provider of cost-effective special effects software, will showcase several products at the NAB Convention in Las Vegas, Nevada from April 16-19, 2007. These highlights include the preview of a new cartooning filter suite and the unveiling of a speed-driven creative plugin set. On the NAB show floor, Digital Anarchy will demonstrate these new tools and their full product line at Booth #SL3827-E in the Plugin Pavilion.

ToonIt!: Give Footage a Cartoon Look

Finally, a cartooning effects package that delivers as expected. ToonIt! 1.0 will reliably and easily create cartoon-like images from video footage, photographs and still images. ToonIt! uses advanced algorithms from Toonamation to create cartoon shading and lines. Customize the ‘toon’ effect for almost any image with styles like Flat Cartoon, Graphic Novel, Line Art, and Pen & Ink. ToonIt! frees artists from time consuming techniques such as hand painting, rotoscoping and Action sets. Digital Anarchy will preview two packages, one for video/motion applications like After Effects and Final Cut Pro and a second for Photoshop and Photoshop Elements.

PlasmaFX: Creative Effects at Lightning Speed

PlasmaFX 1.0 is a collection of powerful, fast effects that create a variety of custom effects ranging from image processing to film looks and particle systems. PlasmaFX plugins are based on Apple's Core Image system and FxPlug architecture, and take full advantage of new, multi-core CPUs and enhanced graphics cards. The filters run and render very quickly within Apple native applications like Final Cut Pro and Motion, and are also supported in After Effects.

Other new Digital Anarchy products include version 3.0 of Primatte Chromakey for Photoshop. This robust update to Primatte adds more automatic masking features, an improved interface, and new support for OS and host applications.

Pricing and Availability

At the NAB show from April 16-19, discount pricing will be available for all products. Please visit Digital Anarchy in Booth #SL3827-E for more details.

  • PlasmaFX is currently released and regularly priced at $129 USD.  For a limited time, the NAB introductory price is $99 USD.
  • ToonIt! Video will be released in May 2007. Pricing is $295 USD for the video/motion package.
    Pre-sale discount pricing will be announced at Digital Anarchy’s NAB booth.
  • PlasmaFX is supported in After Effects and the newest versions of Final Cut Pro and Motion.
  • ToonIt! Video is supported in After Effects and Final Cut Pro. Future support may include Motion and Premiere Pro.
  • PlasmaFX is Mac-only. ToonIt! is available for Mac or Windows (sold separately).

Sample images and technical specifications are currently available at Trial versions will be available from the website as products are released.

About Digital Anarchy

Digital Anarchy is a privately owned company operating out of San Francisco, Calif., that creates high-quality creative software for broadcast designers, 2D animators and professional photographers. These tools solve a wide range of design issues, from creating text effects and background design elements, to masking out bluescreens for commercial still photography. Digital Anarchy products work in conjunction with a wide range of products from companies like Adobe, AutoDesk and Apple. For more information, please see the company’s website at or call 415-287-6069.

Digital Anarchy is a registered trademark of Digital Anarchy Inc. All other brand names, product names, service marks, or trademarks belong to their respective holders.

Press Contact

Jim Tierney

Reader Contact

Digital Anarchy
167 Vernon Street
San Francisco, CA 94132