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Digital Anarchy Releases Primatte Chromakeyer 2.0 for Photoshop and Photoshop Elements

Professional Blue/Green Screen Software Allows Easy Creation of Complex Masks

San Francisco, CA – January 13, 2004 -

Digital Anarchy, a leading provider of cost-effective special effects software for Adobe®, Apple® and Discreet™ products, today announced the availability of Primatte Chromakeyer 2.0, a powerful chromakey compositing plugin for Photoshop and Photoshop Elements. Primatte allows users to use blue and green screen masking technology with Photoshop and digital still images to create complex layered effects.

“Chromakeying has become increasingly important in graphic design and still photography,” said Jim Tierney, president of Digital Anarchy. “For instance, portrait photographers can now shoot a person on a blue or green screen and then put any digital background they want behind them. This eliminates the need for expensive physical backgrounds and significantly simplifies the process. Primatte provides Photoshop users with access to the same technology that is commonly used in the motion picture and broadcast industries.”

Primatte 2.0’s blue and green screen masking technology, known as chromakeying, precisely extracts a single color background from an image to create a transparency mask. With Primatte, users can take a foreground image of any resolution, shot against a single color backdrop, and replace that color with transparent pixels to create complex mask attributes such as transparency, hair, smoke, and soft edges. Once the mask is created, Primatte has tools to remove problematic color cast, called ‘blue spill’, that remains on the masked object.

Key Features of Primatte.

Some of Primatte's key features are:

  • Photoshop Layer Support: Masked objects are created on their own layer in Photoshop, making it simple to composite the result with any other layer or apply additional effects. UI previews Photoshop layers as a background during the masking process and allows adjustments in real time.
  • Easy-to-use Interface: Powerful and intuitive UI includes click-and-drag tools that make Primatte easy to learn, even for users new to digital imaging and blue/green screen techniques.
  • One Step Spill Correction Tools: Single-click tools make color suppression quick and automatic. This allows users to eliminate color from transparent areas, or from opaque areas that have color reflected from the background.
  • Fine Tuning Correction Tools: Fine tuning controls allow detail work on more problematic masks and color spill.
  • Advanced Masking Control: Built in controls allow users to shrink or blur the mask, making edge modification easy. Fringe color tints, stairstepped (aliased) edge artifacts, and other problems are simple to correct.
  • Photoshop Action Compatible: Use Primatte with Photoshop's actions when masking multiple, similar photographs in batch mode.
  • Key Off Any Color: While blue and green are the most common colors used for Chromakeying backgrounds, Primatte can use almost any color effectively. A sophisticated color algorithm extracts the background color from foreground elements making subtle adjustments very easy.
  • Mark and Recall: Save last mask settings for later use with similar images.

Pricing & Availability.

Primatte Chromakeyer 2.0 is available for a limited introductory time for US $269 (reg. $299). An upgrade for 1.0 users is available for US $99 (reg. $129). Demos, tutorials, and samples are available at www.digitalanarchy.com. Primatte 2.0 is available for Photoshop, Photoshop Elements, and Jasc Paint Shop Pro, on Mac OS 8.6 and higher (including OS X), and all Windows variants.

About Digital Anarchy.

Digital Anarchy is a privately owned company operating out of San Francisco, CA. Digital Anarchy is devoted to creating high end and high quality cost-effective software products for broadcast designers in the television and film industries. These products solve a wide range of problems that face designers, from creating text effects and background elements to the addition of lighting effects in 2D compositing applications. Digital Anarchy products work in conjunction with a wide range of products from companies like Adobe®, Discreet™, and Apple®.

Digital Anarchy is a registered trademark of Digital Anarchy Inc. All other brand names, product names, service marks, or trademarks belong to their respective holders.

Press Contact:

Liaison Inc.
Heidi Lowell, (503) 796-9822, heidi@liaisonpr.com
Scotti McGowan, (503) 796-9822, scotti@liaisonpr.com

Reader Contact:

Digital Anarchy
218 Cordova Street
San Francisco, CA 94112
415-830-3689
415-358-4874 (Fax)
info@digitalanarchy.com

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