Is anyone else completely over schelping out to the desert for a week every April?
I mean, the networking is great and useful, but with everyone having broadband I’m really beginning to doubt that I need to give one on one demos to every attendees for four days. There really has to be a better way of interacting with customers and showing off new products.
I’d love to see some comments on why we should keep going to NAB as an exhibitor. It just seems like there should be ways of reaching more of our customers, and doing it more efficiently than with tradeshows.