In late April, one of my favorite publications ceased to exist. Only a week earlier, Studio Photography magazine had announced their partial rebranding as a source of news for location and studio as well as photography software, equipment and technique. I saw that info come in through their Facebook profile, in the form of a letter from their wonderful Editor, Diane Berkenfeld.
The former brand, Studio Photography.
From Diane’s letter: “As of this issue, Studio Photography’s name is changing to Studio & Location Photography, which better signifies the type of shooting you — our readers — do. We’ll still be featuring articles on the different niches of professional photography: wedding, portrait, event, commercial, photojournalism, schools and seniors, sports and more. However, since 67% of your shooting is done on location or outdoors, not in a studio, we wanted the magazine’s name to reflect that. We’ve also changed the magazine’s tagline from “The business behind the image” to “Inspiration • Technique • Business” which also more closely represents the magazine’s editorial.”
The new brand, Studio & Location Photography.
Great idea! More cool stuff. (Less about software, but that’s okay…) Continue reading First Studio Photography… now Studio Monthly.