I’ve always said that I’d prefer to have an Evil Geek (Bill Gates) rule the world instead of an Evil Marketing Guy (Steve Jobs). Sort of like the difference between having the nerds or the cool kids run your high school. And sure enough, now that Steve has a dominent platform, he’s running it like the cool kids would.
I mean seriously. Geek evil is sort of like ‘pinky and the brain’ evil. Yeah, they might take over the world, but that’s what they plan every night. And even if they succeed, all they’ll end up doing is having chair jumping contests and all night Star Trek marathons (how else do you explain much of Microsoft’s software?)
Marketers, like Steve, are different.