I read today on the Studio Photography blog that Polaroid will stop producing its instant film. The article rounds up some interesting vignettes about Polaroid aficionados and why they love the medium, but here’s the meat of the news:
“Sixty years after Polaroid introduced its first instant camera, the company’s iconic film is disappearing from stores. Although Polaroid says the film should be available into 2009, this is the final month of its last production year. Eclipsed by digital photography, Polaroid’s white-bordered prints — and the anticipation they created as their ghostly images gradually came into view — will soon be things of the past.”
This discontinuation feels quite sad. Although I don’t use Polaroid anymore, I remember years back when my friends and I would take Polaroids of each other at parties and tape the photos to a window or sliding glass door. By the end of the evening, we’d have a timeline of the party and all of the silly and sweet things that had occurred.
hmm, and perhaps my statement multiplied by 1 or 3 million is why the instant film is being discontinued. Memories don’t always translate into dollars. Also, while Polariod is nostalgic to me and perhaps the generation above me, it’s not to someone in their teens or 20’s.
Seems to me that if Polaroid did some marketing and made that medium feel relevant, then it could still sell okay. But I guess they’re a big company and it’s just not worthwhile to their bottom line.