As I noted in an early post, tradeshows have an incredibly low ROI and with so much happening online now, the real value of them needs to be questioned. I think Apple is recognizing the cost and effort to do these shows just doesn’t add up. Many companies, including Digital Anarchy, have scaled their tradeshow activity way back. In most cases it’s just not a smart way to spend marketing money. I would much rather support photography forums, like photographycorner.com, with ads and giveaways than do tradeshows.