Have you ever considered using Transcriptive to build an effective Search Engine Optimization (SEO) strategy and increase the reach of your Social Media videos? Having your footage transcribed right after the shooting can help you quickly scan everything for soundbites that will work for instant social media posts. You can find the terms your audience searches for the most, identify high ranked keywords in your footage, and shape the content of your video based on your audience’s behavior.
According to vlogger and Social Media influencer Jack Blake, being aware of what your audience is doing online is a powerful tool to choose when and where to post your content, but also to decide what exactly to include in your Social Media Videos, which tend to be short and soundbite-like. The content of your media, titles, video descriptions and thumbnails, tags and post mentions should all be part of a strategy built based on what your audience is searching for. And this is why Blake is using Transcriptive not only to save time on editing but also to carefully curate his video content and attract new viewers.
Right after shooting his videos, the vlogger transcribes everything and exports the transcripts as rich text so he can quickly share the content with his team. After that, a Copywriter scans through the transcribed audio and identifies content that will bring traffic to the client’s website and increase ROI. “It’s amazing. I transcribe the audio in minutes, edit some small mistakes without having to leave Premiere Pro, and share the content with my team. After that, we can compare the content with our targeted keywords and choose what I should cut. The editing goes quickly and smoothly because the words are already time-stamped and my captions take no time to create. I just export the transcripts as an SRT and it is pretty much done, explains Blake.
Of course, it all starts with targeting the right keywords and that can be tricky, but there are many analytics and measurement applications offering this service nowadays. If you are just getting started in the whole keyword targeting game, the easiest and most accessible way is connecting your In-site Search queries with Google Analytics. This will allow you to get information on how users are interacting with your website, including how much your audience searches, who is performing searches and who is not, and where they begin searching, as well where they head to afterward. Google Analytics will also allow you to find out what exactly people are typing into Google when searching for content on the web.
For Blake, using competitors’ hashtags from Youtube has been very helpful to increase video views. “One of the differentials in my work is that I research my client’s competitors on Youtube and identify the VidIQs (Youtube keyword tags) they have been using on their videos so we can use competitive tagging in our content description and video title. This allows the content I produced for the client to show when people search for this specific hashtag on Youtube,” he explains. Blake’s team is also using Google Trends, a website that analyzes the popularity of top search queries in Google Search across various regions and languages. It’s a great tool to find out how often a search term is entered in Google’s search engine, compare it to their total search volume, and learn how search trends varied within a certain interval of time.
When asked what would be the last thing he would recommend to video makers wanting to boost their video views on Social Media, Blake had no hesitation in choosing captions. “Social media feeds are often very crowded, fast-moving, and competitive. Nobody has time to open the video as full screen, turn the sound on and watch the whole thing, they often watch the videos without sound, and if the captions are not there then your message will not get through. And Transcriptive makes captioning a very easy process,” he says.