Do you share?

No… not your wife/husband, sheesh… the dirty minds of you people.

Your info. Your techniques. Tips and tricks. I had an interesting tech support call yesterday with one of our users. He’s a photographer that’s been using Primatte for some time. He related an encounter he had with a fellow photographer in his area. She asked him what he was using to create his greenscreen shots, and he told her to go buy one of our competitor’s products! His logic was that he wasn’t going to share info with someone in the same market. He was quite pleased that she was unable to get the same results and was frustrated by the whole thing.

So my question to you is… do you share?

Personally, for me the answer is yes. Sort of. We are not an open source company, so our code is safely behind walls. But I have no problem telling folks what we’re doing from a marketing and support standpoint. There’s definitely some types of info that it benefits everyone, even if you’re competitors, to share. But if it’s mission critical to your success (like our code), then sharing may not be a hot idea. Then again, it may not make any difference because there are so many things that go into a successful company. When you go to ImagingUSA or WPPI there are certainly lots of folks sharing info, who’ve been doing it for quite some time and don’t seem adversely affected by it. But maybe showing off at big national conference is a bit different than showing off at your local photography club that’s filled with potential competitors.

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