Creating the ToonIt! logo.

I always enjoy reading a breakdown of how the design process happens or where inspiration comes from. Some interesting sources are the Creative section of Communication Arts’ website; the Creativity blog on How magazine’s website; ideas from Moo.com‘s business card customers; and the illustration blogsite Drawn.ca.

Recently I designed a logo for our new CarToonIt! Bundle, which gives a discount on the purchase of ToonIt! Photo. This product bundle is our Adobe Photoshop cartooning software that now also works in Apple’s Aperture.

050509_v0-cartoonit

The CarToonIt! logo was pretty easy to make because I based it off our existing ToonIt! logo. But that short design process made me think about my design revisions for the ToonIt! logo, which happened over a few weeks’ time, and I thought it would be fun to post some of the iterations here. Enjoy!

My original concept sketch:

050509_v1-toonlogo

First comp put together in Illustrator:

050509_v2-toonlogo

Next comp done in Photoshop:

050509_v3-toonlogo

A revised Photoshop version:

050509_v4-toonlogo

And the final ToonIt! logo:

050509_v5-toonlogo

regards -Debbie

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