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The intelligent color wheel.

Color Theory is a digital color wheel that intelligently finds harmonious color combinations. This tool enables you to quickly analyze hundreds of color schemes while working with existing logos and artwork.

Color THeory uses a color model that is based on the traditional artist's color wheel. The product is available in two packages, Theory Pro and Theory Standard.

Theory Standard is an inexpensive tool that offers sophisticated color matching functions. It is a stand-alone application only. Theory Standard is a great tool for artists who want a simple but powerful color design aid. [more]

Theory Pro includes all of the great functionality found in the Standard version, and adds more advanced features. Theory Pro allows you to import images, output to video, and use the tool directly within Photoshop, Illustrator or After Effects. [more]

R-Y-B instead of R-G-B.

Why is Color Theory important for choosing colors? And what's the advantage of using Color Theory over, for instance, the Color Picker built into your Mac or Windows machine?

Color Theory is based on an artist's RYB color palette. R-Y-B stands for Red-Yellow-Blue, and it's the system that we all learned to use as the basis for choosing colors. [more]

Working on the computer ties us to a Red-Blue-Green color system. This is because your monitor uses the RGB model to define a pixel. Basically, the classic rules and formulas have been thrown out with the advent of computer graphics. Until now! [more]